Many expressed their disappointment and frustration on social media, citing the product’s unique flavor and energy-boosting properties as reasons for their attachment to it. The news of Mountain Dew Rise’s discontinuation has been met with mixed reactions from fans of the brand. Fans React to the Discontinuation of Mountain Dew Rise The brand also released a series of commercials featuring motivational messages and high-energy visuals, aimed at appealing to a younger demographic. The launch of Mountain Dew Rise was accompanied by a major marketing campaign, which included collaborations with popular social media influencers and athletes. Its formula contained caffeine and vitamins, and it was marketed as a “morning drink” to help consumers kick start their day with energy and focus. Mountain Dew Rise was launched in March 2021 as a new product offering in the energy drink category. It has undergone many changes over the years, with various flavorings and spin-off products being introduced to keep up with market trends. Mountain Dew is a popular carbonated soft drink that has been around since 1946. The History of Mountain Dew Rise: A Brief Overview With many people staying at home and reducing their consumption of on-the-go beverages, Mountain Dew Rise may have missed out on a significant portion of its target market. With the growing trend towards healthier and more natural energy drinks, Mountain Dew Rise’s high sugar content and artificial ingredients may have turned off health-conscious consumers.įurthermore, the COVID-19 pandemic may have played a role in the product’s poor performance. It is possible that Mountain Dew Rise simply could not compete with the existing players in the market.Īnother factor that may have contributed to the discontinuation of Mountain Dew Rise is the changing consumer preferences. Despite the hype surrounding the product’s launch, it failed to resonate with consumers as successfully as the company had hoped.Īdditionally, competition in the energy drink market is fierce, with established brands such as Red Bull and Monster Energy dominating the market share. The announcement of Mountain Dew Rise’s discontinuation was a shock to many, and it begs the question – why did PepsiCo pull the plug on such a promising product so soon after launching it?Īccording to PepsiCo, the reason behind the discontinuation of Mountain Dew Rise was due to its underwhelming performance in the market. Why Did PepsiCo Discontinue Mountain Dew Rise? However, after just a few months on the market, the product has been discontinued, much to the dismay of its fans. Mountain Dew Rise was launched in March 2021 with much fanfare, and its marketing campaigns featured popular athletes and influencers. It’s official – PepsiCo has discontinued the production of Mountain Dew Rise, the brand’s newest offering that promised to provide consumers with an energy boost to start their day.
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